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Ebook Principles of marketing (7/e): Part 2
Part 2 book “Principles of marketing” presents the following content: retailing and wholesaling, advertising and public relations, advertising and public relations, direct, online, social media and mobile marketing, the global marketplace, social responsibility and ethics,… and other contents.
364 p umt 13/12/2022 33 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Marketing - Real people, real choices (9/E): Part 2
Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strategy, advertising and sales promotion,… and other contents.
339 p umt 13/12/2022 28 0
Từ khóa: Real people, Real choices, New product development, Product management, Marketing math, Determine the distribution strategy
Ebook International marketing (4/E): Part 2
Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.
323 p umt 13/12/2022 32 0
Từ khóa: International marketing, Product strategies, Physical distribution, International money markets, Currencies and foreign exchange, Pricing strategies
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 11 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 17 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
Ebook Consumer behavior & marketing strategy (9th edition): Part 2
Ebook Consumer behavior & marketing strategy (9th edition): Part 2 presents the following content: subculture and social class, reference groups and family, market segmentation and product positioning; consumer behavior and product strategy, consumer behavior and promotion strategy, consumer behavior and pricing strategy,...and other contents.
282 p umt 12/12/2022 8 0
Từ khóa: Consumer behavior, marketing strategy, Social class, Reference groups, Market segmentation, Product positioning, Consumer behavior, Product strategy
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 28 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook International business (4th edition): Part 2
(BQ) Part 2 ebook "International business" has contents: Marketing strategy, human resource management strategy, political risk and negotiation strategies, international financial management, corporate strategy and national competitiveness, emerging economies, ethics and the natural environment,...and other contents.
355 p umt 12/12/2022 20 0
Từ khóa: International business, Marketing strategy, Human resource management strategy, Negotiation strategies, International financial management, Corporate strategy
Ebook Global marketing (4/E): Part 2 - Kate Gillespie
Ebook Global marketing (4/E): Part 2 presents the following content: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 12/12/2022 41 0
Từ khóa: Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p umt 12/12/2022 13 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.
378 p umt 09/12/2022 18 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Online marketplace analysis, Digital marketing strategy, Marketing mix
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p umt 09/12/2022 32 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
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