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Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p umt 21/07/2023 35 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Marketing: An Introduction (Canadian 6th Edition)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
737 p umt 21/06/2023 33 0
Từ khóa: Marketing an introduction, Creating and capturing customer value, Company and marketing strategy, Sustainable marketing social, Brand strategy and management
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 12 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
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