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Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p umt 22/08/2023 45 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p umt 21/07/2023 38 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing management - a relationship approach (2nd edition): Part 2
Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
379 p umt 13/06/2023 27 0
Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions
Ebook Global marketing (5/E): Part 2
(BQ) Part 2 book “Global marketing” has contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.
448 p umt 13/06/2023 7 0
Từ khóa: Global marketing, Export modes, Intermediate entry modes, Hierarchical modes, International sourcing decisions, Communication decisions, Pricing decisions
Ebook International marketing (15/E): Part 2
Continued part 1, part 2 of the document International marketing has contents: Global marketing management - planning and organization, products and services for consumers, products and services for businesses, international marketing channels, integrated marketing communications and international advertising,... and other contents.
293 p umt 13/06/2023 12 0
Từ khóa: International marketing, Global marketing management, International marketing channels, Integrated marketing communications, International advertising
Ebook Global Marketing: Phần 2
As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.
357 p umt 13/06/2023 20 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global Market Entry Strategies, Global marketing mix, Global marketing channels, Global marketing communications decisions
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
358 p umt 13/12/2022 12 0
Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p umt 12/12/2022 29 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p umt 09/12/2022 32 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
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