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Ebook Consumer behavior & marketing strategy (9th edition): Part 2

Ebook Consumer behavior & marketing strategy (9th edition): Part 2 presents the following content: subculture and social class, reference groups and family, market segmentation and product positioning; consumer behavior and product strategy, consumer behavior and promotion strategy, consumer behavior and pricing strategy,...and other contents.

Từ khóa: Consumer behavior, marketing strategy, Social class, Reference groups, Market segmentation, Product positioning, Consumer behavior, Product strategy

282 p tvs_umt 12/12/2022 9 0

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