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Ebook Marketing (10th edition): Part 1
Part 2 book "Marketing" presents the following content: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,...and other contents.
404 p umt 13/12/2022 120 0
Từ khóa: Strategic planning, Competitive advantage, Social responsibility, The marketing environment, Consumer decision making, Business marketing, Targeting markets
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 17 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
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