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Ebook International marketing (Fourth edition): Part 1
Ebook International marketing (Fourth edition): Part 1 includes contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 21/02/2024 12 0
Từ khóa: Ebook International marketing, International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook Global marketing (5/E): Part 1
(BQ) Part 1 book “Global marketing” has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process,… and other contents.
353 p umt 13/06/2023 15 0
Từ khóa: Global marketing, Internationalization theories, Global marketing research, the political and economic environment, The sociocultural environment
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 13 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook Global marketing (9/E): Part 1
(BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.
316 p umt 13/06/2023 8 0
Từ khóa: The global economic environment, The global trade environment, Global marketing, Cultural environments, Market research, Information systems
Ebook Marketing (10th edition): Part 1
Part 2 book "Marketing" presents the following content: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,...and other contents.
404 p umt 13/12/2022 120 0
Từ khóa: Strategic planning, Competitive advantage, Social responsibility, The marketing environment, Consumer decision making, Business marketing, Targeting markets
Ebook Contemporary marketing (15th edition): Part 1
Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (b2b) marketing, global marketing,...and other contents.
448 p umt 13/12/2022 20 0
Từ khóa: Contemporary marketing, The marketing environment, Social responsibility, Consumer behavior, Global marketing, Service strategies
Ebook Principles of marketing (7/e): Part 1
Part 1 book “Principles of marketing” presents the following content: Company and marketing strategy - partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour,… and other contents.
336 p umt 13/12/2022 28 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Principles of marketing (7/e): Part 2
Part 2 book “Principles of marketing” presents the following content: retailing and wholesaling, advertising and public relations, advertising and public relations, direct, online, social media and mobile marketing, the global marketplace, social responsibility and ethics,… and other contents.
364 p umt 13/12/2022 33 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 11 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Principles of marketing (14/E): Part 1
Ebook Principles of marketing (14/E): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other contents.
366 p umt 12/12/2022 21 0
Từ khóa: Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Ebook Marketing: An Introduction (Thirteenth edition): Part 1
Ebook Marketing: An Introduction (Thirteenth edition): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, understanding consumer and business buyer behavior, developing new products and managing the product life cycle,... and other contents. Invite you to refer.
292 p umt 12/12/2022 16 0
Từ khóa: Marketing an introduction, Gain customer insights, The marketing environment, Managing marketing information, Managing the product life cycle
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 45 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
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