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Ebook Risk analysis in theory and practice: Part 2 - Jean-Paul Chavas
Continued part 1, part 2 of ebook "Risk analysis in theory and practice" provides readers with contents including: Chapter 9 - Portfolio selection; Chapter 10 - Dynamic decisions under risk; Chapter 11 - Contract and policy design under risk; Chapter 12 - Contract and policy design under risk applications; Chapter 13 - Market stabilization;...
125 p umt 26/01/2024 10 0
Từ khóa: Risk analysis in theory and practice, Risk analysis, Portfolio selection, Dynamic decisions under risk, Contract design under risk, Policy design under risk, Market stabilization
Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p umt 26/01/2024 5 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p umt 22/08/2023 56 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p umt 13/06/2023 21 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 18 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook Methodology for land & housing market analysis
Ebook Methodology for land & housing market analysis present the content: tilting at windmills paradigm shifts in World Bank orthodoxy; an overview of the land-market assessment technique; researching the relationship between economic liberalization and changes to land markets and land prices; social agents in land and property development relating approaches to findings in Mexico...
301 p umt 13/12/2022 114 0
Từ khóa: Methodology for land & housing market analysis, Housing market analysis, Land-market assessment technique, Economic liberalization, Property development relating
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 17 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p umt 12/12/2022 14 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.
378 p umt 09/12/2022 18 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Online marketplace analysis, Digital marketing strategy, Marketing mix
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