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Ebook Principles of marketing (7/e): Part 2

Part 2 book “Principles of marketing” presents the following content: retailing and wholesaling, advertising and public relations, advertising and public relations, direct, online, social media and mobile marketing, the global marketplace, social responsibility and ethics,… and other contents.

Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets

364 p tvs_umt 13/12/2022 34 0

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