- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 14 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p umt 26/01/2024 4 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook International marketing - Analysis and strategy (4/E): Part 2
(BQ) Continued part 1, part 2 of the document International marketing - Analysis and strategy has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.
323 p umt 13/06/2023 23 0
Từ khóa: International marketing, Product strategies, Basic decisions, International money markets, Foreign exchange, International money markets
Ebook Marketing - Real people, real choices (9/E): Part 2
Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strategy, advertising and sales promotion,… and other contents.
339 p umt 13/12/2022 28 0
Từ khóa: Real people, Real choices, New product development, Product management, Marketing math, Determine the distribution strategy
Ebook International marketing (4/E): Part 2
Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.
323 p umt 13/12/2022 32 0
Từ khóa: International marketing, Product strategies, Physical distribution, International money markets, Currencies and foreign exchange, Pricing strategies
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 17 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
Ebook Consumer behavior & marketing strategy (9th edition): Part 2
Ebook Consumer behavior & marketing strategy (9th edition): Part 2 presents the following content: subculture and social class, reference groups and family, market segmentation and product positioning; consumer behavior and product strategy, consumer behavior and promotion strategy, consumer behavior and pricing strategy,...and other contents.
282 p umt 12/12/2022 8 0
Từ khóa: Consumer behavior, marketing strategy, Social class, Reference groups, Market segmentation, Product positioning, Consumer behavior, Product strategy
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 28 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Global marketing (4/E): Part 2 - Kate Gillespie
Ebook Global marketing (4/E): Part 2 presents the following content: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 12/12/2022 41 0
Từ khóa: Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Đăng nhập
Bộ sưu tập nổi bật