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Ebook Global marketing (9th ed): Part 2
Ebook Global marketing (9th ed): Part 2 includes contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 23/03/2024 14 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Lecture Supply chain management - Chapter 5: Delivering/Distribution
Lecture Supply chain management - Chapter 5: Delivering/Distribution, help students should be able to: gain the physical distribution aspect of supply chains; apply the principles of physical distribution into practice; calculate distribution costs;...
30 p umt 23/12/2023 9 0
Từ khóa: Lecture Supply chain management, Supply chain management, Physical distribution activities, Delivery scheduling, Members in distribution channel, Distribution channels system, Calculate distribution costs
Part 1 of ebook "The handbook of logistics and distribution management: Understanding the supply chain (5th edition)" presents the following content: concepts of logistics and distribution; customer service and logistics; planning for logistics; procurement and inventory decisions; warehousing and storage;...
395 p umt 21/07/2023 36 0
Từ khóa: The handbook of logistics and distribution management, The supply chain, Channels of distribution, Physical distribution channel, Planning framework for logistics, Logistics network planning, Manufacturing logistics
Ebook Global marketing (9/E): Part 2
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 13/06/2023 11 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Ebook Global logistics: New directions in supply chain management (6th edition)
This book discusses the latest developments in this dynamic business function. The sixth edition builds on the success of earlier editions and follows the same general format. It is not an encyclopaedia of logistics that gives an exhaustive review of every aspect of a very broad subject. Instead it is a forum in which a number of key issues are addressed. It focuses on areas that are of particular current interest, and emphasizes changes that...
537 p umt 12/06/2023 11 0
Từ khóa: Ebook Global logistics, Global logistics, Supply chain management, Business logistics, Physical distribution of goods
Ebook International marketing (4/E): Part 2
Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.
323 p umt 13/12/2022 32 0
Từ khóa: International marketing, Product strategies, Physical distribution, International money markets, Currencies and foreign exchange, Pricing strategies
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