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Ebook Consumer behavior & marketing strategy (9th edition): Part 1

Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.

Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge

296 p tvs_umt 12/12/2022 18 0

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