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Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Continued part 1, part 2 of ebook "Reputation management: The key to successful public relations and corporate communication" provides readers with contents including: investor relations; global corporate communication; integrated communication; issues management; crisis communication; corporate responsibility; challenges and opportunities in public relations and corporate communication;...
227 p umt 23/10/2023 23 0
Từ khóa: Reputation management, Public relations, Corporate communication, Investor relations, Global corporate communication, Integrated communication, Crisis communication, Corporate responsibility
Part 1 of ebook "Reputation management: The key to successful public relations and corporate communication" provides readers with contents including: reputation management; ethics and communication; media relations; new media; employee communication; government relations; community relations;...
231 p umt 23/10/2023 34 0
Từ khóa: Reputation management, Public relations, Corporate communication, Reputation management, Media relations, Employee communication, Government relations, Community relations
Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2
The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Chapter 9: Direct-response television; Chapter 10: Direct-response radio; Chapter 11: Telemarketing; Chapter 12: Joint ventures; Chapter 13: Event marketing; Chapter 14: Public relations; Chapter 15: The incredible power of a multi-channel campaign; Conclusion: Smoking at smoking at Joe’s; Appendix:...
155 p umt 13/06/2023 11 0
Từ khóa: Ebook Changing the Channel, Changing the Channel, Direct-response television, Direct-response radio, Event marketing, Public relations
Ebook Business golf: the art of building business relationships on the links
In order to properly embrace the philosophy of Business Golf, we’ve made three assumptions about how we approach business in general. They are: (1) Relationships are of the utmost importance to us in developing and maintaining business, (2) To get ahead and be successful, we 10 PREFACE must always improve on those relationships, and (3) We see golf as an excellent venue to nurture relationships.
221 p umt 13/12/2022 23 0
Từ khóa: Success in business, Business networks, Strategic planning, Business entertaining, Public relations, Golf Psychologica
Ebook Marketing (10th edition): Part 2
Part 2 book "Marketing" presents the following content: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.
337 p umt 13/12/2022 18 0
Từ khóa: Marketing channels, Supply chain management, Promotional planning, Public relations, Sales promotion, Personal selling, Pricing concepts, Setting the right price
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
358 p umt 13/12/2022 12 0
Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p umt 12/12/2022 28 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 28 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
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