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Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Supply management (8th edition): Part 1
Part 1 book "supply management" has contents: the progression to professional supply management, organizational issues, a portfolio of relationships, new product development, purchasing descriptions and specifications, managing for quality, global supply management,...and other contents.
316 p umt 12/06/2023 9 0
Từ khóa: Supply management, Professional supply management, Organizational issues, New product development, Purchasing descriptions, Global supply management
Ebook Marketing - Real people, real choices (9/E): Part 2
Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strategy, advertising and sales promotion,… and other contents.
339 p umt 13/12/2022 28 0
Từ khóa: Real people, Real choices, New product development, Product management, Marketing math, Determine the distribution strategy
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 29 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
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