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Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 29 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
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