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Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies)
Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management.
30 p umt 12/06/2023 30 0
Từ khóa: Chiến lược quản trị kinh doanh quốc tế, International business management strategies, Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management
Ebook Export-Import Theory, Practices, and Procedures
Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World...
698 p umt 12/06/2023 11 0
Từ khóa: Export-Import Theory, Export-Import Practices, Export-Import Procedures, International trade, Export-import marketing, Trade agreements, Intellectual property, Investment policies, Foreign trade
Ebook International business: Part 2
Ebook International business: Part 2 presents the following content: Organizational design and control, organizational design and control, marketing internationally, international accounting and financial management,... and other contents.
277 p umt 13/12/2022 23 0
Từ khóa: International business, Organizational design, Organizational design, Marketing internationally, International accounting
Ebook International marketing (4/E): Part 1
Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.
296 p umt 13/12/2022 55 0
Từ khóa: International marketing, Economic development, Marketing barriers, Political environment, Legal environment, Marketing research
Ebook International marketing (4/E): Part 2
Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.
323 p umt 13/12/2022 32 0
Từ khóa: International marketing, Product strategies, Physical distribution, International money markets, Currencies and foreign exchange, Pricing strategies
Ebook International business (4th edition): Part 2
(BQ) Part 2 ebook "International business" has contents: Marketing strategy, human resource management strategy, political risk and negotiation strategies, international financial management, corporate strategy and national competitiveness, emerging economies, ethics and the natural environment,...and other contents.
355 p umt 12/12/2022 20 0
Từ khóa: International business, Marketing strategy, Human resource management strategy, Negotiation strategies, International financial management, Corporate strategy
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 12/12/2022 26 0
Từ khóa: International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing management: Text and cases - Part 2
Ebook International marketing management: Text and cases - Part 2 presents the following content: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.
306 p umt 12/12/2022 13 0
Từ khóa: International marketing management, International marketing, International marketing concepts, Market competitive forces worldwide, Imarket competitive forces worldwide
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 45 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook International marketing (4/E): Part 2 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 2 presents the following content: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising...
389 p umt 12/12/2022 38 0
Từ khóa: International marketing, International markets, Marketing industrial products, Business services, International distribution, International promotion
Ebook Export-Import theory, practices, and procedures (Second edition): Part 1
Part 1 of ebook "Export-Import theory, practices, and procedures (Second edition)" provide readers with content about: overview of international trade; export marketing and strategy; executing the transactions; payment terms and procedures;... Please refer to the part 1 of ebook for details!
315 p umt 12/12/2022 17 0
Từ khóa: Export-Import theory practices and procedures, Export-Import theory practices and procedures (Second edition), International trade, Regional integration agreements (RIAs), International transfer pricing, International market assessment
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2 presents the following content: Innovation, intangible assets, international marketing, internet and e-business, leadership, loyalty, management, marketing assets and resources, marketing department interfaces, marketing ethics, marketing mix, marketing plans, marketing research, marketing roles and skills, markets, media, mission, new product development,...
124 p umt 09/12/2022 32 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Intangible assets, International marketing, Marketing assets, Marketing department interfaces
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