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Bài giảng học phần English for marketing - ĐH Kinh tế Quốc dân (3TC)
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p umt 13/06/2023 62 0
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy
Ebook Global marketing management (5th edition): Part 1
Part 1 book "Global marketing management" has contents: Globalization imperative, economic environment, financial environment, global cultural environment and buying behavior, political and legal environment, global marketing research, global segmentation and positioning,...and other contents.
355 p umt 12/06/2023 13 0
Từ khóa: Global marketing management, Marketing management, Globalization imperative, Economic environment, Financial environment, Global cultural environment
Ebook Marketing (10th edition): Part 1
Part 2 book "Marketing" presents the following content: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,...and other contents.
404 p umt 13/12/2022 120 0
Từ khóa: Strategic planning, Competitive advantage, Social responsibility, The marketing environment, Consumer decision making, Business marketing, Targeting markets
Ebook Contemporary marketing (15th edition): Part 1
Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (b2b) marketing, global marketing,...and other contents.
448 p umt 13/12/2022 20 0
Từ khóa: Contemporary marketing, The marketing environment, Social responsibility, Consumer behavior, Global marketing, Service strategies
Ebook Principles of marketing (7/e): Part 1
Part 1 book “Principles of marketing” presents the following content: Company and marketing strategy - partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour,… and other contents.
336 p umt 13/12/2022 28 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Principles of marketing (7/e): Part 2
Part 2 book “Principles of marketing” presents the following content: retailing and wholesaling, advertising and public relations, advertising and public relations, direct, online, social media and mobile marketing, the global marketplace, social responsibility and ethics,… and other contents.
364 p umt 13/12/2022 33 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook International marketing (4/E): Part 1
Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.
296 p umt 13/12/2022 55 0
Từ khóa: International marketing, Economic development, Marketing barriers, Political environment, Legal environment, Marketing research
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 11 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Principles of marketing (14/E): Part 1
Ebook Principles of marketing (14/E): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other contents.
366 p umt 12/12/2022 21 0
Từ khóa: Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Ebook Marketing: An Introduction (Thirteenth edition): Part 1
Ebook Marketing: An Introduction (Thirteenth edition): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, understanding consumer and business buyer behavior, developing new products and managing the product life cycle,... and other contents. Invite you to refer.
292 p umt 12/12/2022 16 0
Từ khóa: Marketing an introduction, Gain customer insights, The marketing environment, Managing marketing information, Managing the product life cycle
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 12/12/2022 26 0
Từ khóa: International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 45 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
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