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Ebook International marketing (Fourth edition): Part 1
Ebook International marketing (Fourth edition): Part 1 includes contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 21/02/2024 12 0
Từ khóa: Ebook International marketing, International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 13 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook International economic: Theory & policy (11/e): Part 1
Ebook International economic: Theory & policy (11/e): Part 1 presents the following content: Specific factors and income distribution, external economies of scale and the international location of production, the instruments of trade policy, the political economy of trade policy, trade policy in developing countries,… and other contents.
378 p umt 13/12/2022 118 0
Từ khóa: International economics, Income distribution, Trade policy, Developing countries, The political economy, Exchange rates
Ebook International business (4th edition): Part 1
Part 1 ebook "International business" has contents: Regional and global strategy, the multinational enterprise, the multinational enterprise, international politics, international culture, international culture, international financial markets and institutions, multinational strategy, organizing strategy, organizing strategy.
344 p umt 12/12/2022 33 0
Từ khóa: International business, Global strategy, The multinational enterprise, The multinational enterprise, International politics, International culture, International culture
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 46 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
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