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Ebook Principles of marketing (7/e): Part 1

Part 1 book “Principles of marketing” presents the following content: Company and marketing strategy - partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour,… and other contents.

Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets

336 p tvs_umt 13/12/2022 29 0

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