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Ebook Strategic international management: Text and cases (3rd edition): Part 1
Part 1 of ebook "Strategic international management: Text and cases" provides readers with contents including: introduction to strategic international management; multinational corporations as networks; the integration/responsiveness- and the AAA-frameworks; important international management theories; the external environment; the role of country culture in international management...
231 p umt 25/05/2024 6 0
Từ khóa: Strategic international management, International management, The AAA-Frameworks, Motives for Internationalisation, The external environment, Competitive advantage, International management theories
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing (Fourth edition): Part 1
Ebook International marketing (Fourth edition): Part 1 includes contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 21/02/2024 13 0
Từ khóa: Ebook International marketing, International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook International marketing - Analysis and strategy (4/E): Part 1
(BQ) Part 1 of the document International marketing - Analysis and strategy has contents: Nature of international marketing - challenges and opportunities, trade theories and economic development, trade distortions and marketing barriers,... and other contens.
296 p umt 13/06/2023 25 0
Từ khóa: International marketing, Trade theories, Conomic development, Trade distortions, Marketing barriers, Political environment
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 14 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook International marketing (4/E): Part 1
Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.
296 p umt 13/12/2022 55 0
Từ khóa: International marketing, Economic development, Marketing barriers, Political environment, Legal environment, Marketing research
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 12/12/2022 26 0
Từ khóa: International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 46 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
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