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Ebook International marketing - Analysis and strategy (4/E): Part 1
(BQ) Part 1 of the document International marketing - Analysis and strategy has contents: Nature of international marketing - challenges and opportunities, trade theories and economic development, trade distortions and marketing barriers,... and other contens.
296 p umt 13/06/2023 25 0
Từ khóa: International marketing, Trade theories, Conomic development, Trade distortions, Marketing barriers, Political environment
Ebook Sustainability in logistics and supply chain management: Part 1
Ebook Sustainability in logistics and supply chain management: Part 2 presents the following content: Closed-loop supply chains forcradle to cradle products; building sustainability into the value co creation in supply chains; social media effect on sustainable products purchase; market barrier integrated approach for manufacturing footprint decision support,...and other contents.
161 p umt 12/06/2023 11 0
Từ khóa: Sustainability in logistics, Supply chain management, Closed-Loop supply chains forcradle, Manufacturing footprint decision support, Market barrier integrated approach
Ebook International marketing (4/E): Part 1
Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.
296 p umt 13/12/2022 55 0
Từ khóa: International marketing, Economic development, Marketing barriers, Political environment, Legal environment, Marketing research
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