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Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook Global marketing (5/E): Part 2
(BQ) Part 2 book “Global marketing” has contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.
448 p umt 13/06/2023 8 0
Từ khóa: Global marketing, Export modes, Intermediate entry modes, Hierarchical modes, International sourcing decisions, Communication decisions, Pricing decisions
Ebook A management textbook airline operations: Part 2
Ebook Airline operations and management - A management textbook: Part 2 present flight schedule development and control; economics and finance; pricing and revenue management; distribution; international air transportation and public policy; looking ahead.
215 p umt 12/06/2023 7 0
Từ khóa: Airline operations and management, Airline operations, International air transportation and public policy, Pricing and revenue management, Looking ahead
Ebook International marketing (4/E): Part 2
Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.
323 p umt 13/12/2022 32 0
Từ khóa: International marketing, Product strategies, Physical distribution, International money markets, Currencies and foreign exchange, Pricing strategies
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 12/12/2022 26 0
Từ khóa: International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook Export-Import theory, practices, and procedures (Second edition): Part 1
Part 1 of ebook "Export-Import theory, practices, and procedures (Second edition)" provide readers with content about: overview of international trade; export marketing and strategy; executing the transactions; payment terms and procedures;... Please refer to the part 1 of ebook for details!
315 p umt 12/12/2022 17 0
Từ khóa: Export-Import theory practices and procedures, Export-Import theory practices and procedures (Second edition), International trade, Regional integration agreements (RIAs), International transfer pricing, International market assessment
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