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Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies)
Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management.
30 p umt 12/06/2023 30 0
Từ khóa: Chiến lược quản trị kinh doanh quốc tế, International business management strategies, Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 27 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Ebook International business: Part 2
Ebook International business: Part 2 presents the following content: Organizational design and control, organizational design and control, marketing internationally, international accounting and financial management,... and other contents.
277 p umt 13/12/2022 23 0
Từ khóa: International business, Organizational design, Organizational design, Marketing internationally, International accounting
Ebook Marketing (10th edition): Part 1
Part 2 book "Marketing" presents the following content: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,...and other contents.
404 p umt 13/12/2022 120 0
Từ khóa: Strategic planning, Competitive advantage, Social responsibility, The marketing environment, Consumer decision making, Business marketing, Targeting markets
Ebook Marketing - Real people, real choices (9/E): Part 1
Part 1 book “Marketing - Real people, real choices” has contents: Welcome to the world of marke ting - create and deliver value; global, ethical, and sustainable marketing; strategic market planning; market research,… and other contents.
258 p umt 13/12/2022 29 0
Từ khóa: Deliver value, Strategic market planning, Market research, Sustainable marketing, Marketing analytics, Business markets
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 12 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Principles of marketing (14/E): Part 1
Ebook Principles of marketing (14/E): Part 1 presents the following content: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other contents.
366 p umt 12/12/2022 22 0
Từ khóa: Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Ebook International business (4th edition): Part 2
(BQ) Part 2 ebook "International business" has contents: Marketing strategy, human resource management strategy, political risk and negotiation strategies, international financial management, corporate strategy and national competitiveness, emerging economies, ethics and the natural environment,...and other contents.
355 p umt 12/12/2022 20 0
Từ khóa: International business, Marketing strategy, Human resource management strategy, Negotiation strategies, International financial management, Corporate strategy
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 12/12/2022 26 0
Từ khóa: International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing (4/E): Part 2 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 2 presents the following content: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising...
389 p umt 12/12/2022 38 0
Từ khóa: International marketing, International markets, Marketing industrial products, Business services, International distribution, International promotion
Ebook Small business management: Entrepreneurship and beyond - Part 2
Ebook Small business management: Entrepreneurship and beyond - Part 2 presents the following content: Chapter 11 small business marketing: strategy and research; chapter 12 small business marketing: product; chapter 13 small business marketing: place; chapter 14 small business marketing: price and promotion; chapter 15 international small business; chapter 16 professional small business management; chapter 17 human resource management; chapter...
244 p umt 12/12/2022 25 0
Từ khóa: Ebook Small business management, Small business management, Small business, Small business marketing, Professional small business management, Human resource management
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p umt 09/12/2022 28 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
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