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Ebook Service science and logistics informatics - Innovative perspectives: Part 1
Part 1 book "Service science and logistics informatics - Innovative perspectives" includes content: Innovation strategies and mechanisms, logistics and service innovation, logistics informatics and information logistics, service sourcing and supplier management.
219 p umt 26/01/2024 13 0
Từ khóa: Service science, Logistics informatics, Supplier management, Innovation strategies, Service innovation, Logistics informatics
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p umt 13/06/2023 22 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
Ebook Marketing management - a relationship approach (2nd edition): Part 2
Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
379 p umt 13/06/2023 27 0
Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions
Ebook Contemporary marketing (15th edition): Part 1
Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (b2b) marketing, global marketing,...and other contents.
448 p umt 13/12/2022 20 0
Từ khóa: Contemporary marketing, The marketing environment, Social responsibility, Consumer behavior, Global marketing, Service strategies
Ebook 5G Mobile core network - Design, deployment, automation, and testing strategies: Part 2
Ebook 5G Mobile core network: Part 2 presents the following content: Chapter 4: 5G SA Packet Core Design and Deployment Strategies, Chapter 5: 5G Packet Core Testing Strategies, Chapter 6: Automation in 5G, Chapter 7: Architectural Considerations by Service Providers.
190 p umt 09/12/2022 16 0
Từ khóa: Ebook 5G Mobile core network, 5G Mobile core network, 5G SA Packet Core Design, 5G Packet Core Testing Strategies, Automation in 5G, Architectural Considerations by Service Providers
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