- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Microeconomics (8th ed.) - Robert S. Pindyck & Daniel L. Rubinfeld
This book "Ebook Microeconomics (8th ed.)" that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials...
771 p umt 21/06/2023 50 0
Từ khóa: Ebook Microeconomics, Markets and prices, Competitive Markets, Market structure and competitive strategy, Market failure, General equilibrium and economic efficiency
Ebook Marketing: An Introduction (Canadian 6th Edition)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
737 p umt 21/06/2023 33 0
Từ khóa: Marketing an introduction, Creating and capturing customer value, Company and marketing strategy, Sustainable marketing social, Brand strategy and management
Ebook International marketing - Analysis and strategy (4/E): Part 2
(BQ) Continued part 1, part 2 of the document International marketing - Analysis and strategy has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.
323 p umt 13/06/2023 24 0
Từ khóa: International marketing, Product strategies, Basic decisions, International money markets, Foreign exchange, International money markets
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p umt 13/06/2023 22 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
Ebook Marketing management - a relationship approach (2nd edition): Part 2
Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
379 p umt 13/06/2023 28 0
Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions
Ebook Global Marketing: Phần 2
As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.
357 p umt 13/06/2023 20 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global Market Entry Strategies, Global marketing mix, Global marketing channels, Global marketing communications decisions
Bài giảng học phần English for marketing - ĐH Kinh tế Quốc dân (3TC)
Bài giảng "Tiếng Anh chuyên ngành marketing" do khoa Marketing - Trường ĐH Kinh tế Quốc dân biên soạn gồm 10 bài học bao gồm: Marketing introduction, marketing environment, marketing information and research, consumer behaviour, company and marketing strategy, segmentation - targeting - positioning,... Mời các bạn cùng tham khảo.
164 p umt 13/06/2023 63 0
Từ khóa: Bài giảng English for marketing, English for marketing, Tiếng Anh chuyên ngành Marketing, Marketing introduction, Marketing environment, Marketing strategy
Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies)
Bài giảng Các chiến lược quản trị kinh doanh quốc tế (International business management strategies) includes Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management.
30 p umt 12/06/2023 30 0
Từ khóa: Chiến lược quản trị kinh doanh quốc tế, International business management strategies, Global strategy, Entering foreign market, Global marketing, Global operation management, Global human resource management
Ebook Global marketing management (5th edition): Part 2
Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
396 p umt 12/06/2023 8 0
Từ khóa: Global marketing management, Marketing management, Global pricing, The world consumer, Marketing strategies, Global logistics
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p umt 02/03/2023 14 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook Contemporary marketing (15th edition): Part 1
Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (b2b) marketing, global marketing,...and other contents.
448 p umt 13/12/2022 20 0
Từ khóa: Contemporary marketing, The marketing environment, Social responsibility, Consumer behavior, Global marketing, Service strategies
Ebook Principles of marketing (7/e): Part 1
Part 1 book “Principles of marketing” presents the following content: Company and marketing strategy - partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour,… and other contents.
336 p umt 13/12/2022 29 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Đăng nhập
Bộ sưu tập nổi bật