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Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...
280 p umt 26/01/2024 5 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, Evaluating customer relationships, Unconventional marketing, Brand engagement, Human–computer interaction
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 18 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 27 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p umt 02/03/2023 14 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 12 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p umt 09/12/2022 28 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
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