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Ebook Global marketing (Fourth edition): Part 1
Ebook Global marketing (Fourth edition): Part 1 includes contents: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 21/02/2024 14 0
Từ khóa: Ebook Global marketing, Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p umt 26/01/2024 4 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p umt 21/07/2023 70 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p umt 21/07/2023 31 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global Marketing: Phần 2
As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.
357 p umt 13/06/2023 20 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global Market Entry Strategies, Global marketing mix, Global marketing channels, Global marketing communications decisions
Ebook Global Marketing: Phần 2
Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.
315 p umt 13/06/2023 10 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global trade environment, Cultural Environments, Global Information Systems
Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
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