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Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p umt 13/06/2023 21 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p umt 13/06/2023 22 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
Ebook A management textbook airline operations: Part 2
Ebook Airline operations and management - A management textbook: Part 2 present flight schedule development and control; economics and finance; pricing and revenue management; distribution; international air transportation and public policy; looking ahead.
215 p umt 12/06/2023 7 0
Từ khóa: Airline operations and management, Airline operations, International air transportation and public policy, Pricing and revenue management, Looking ahead
Ebook A management textbook airline operations: Part 1
Ebook Airline operations and management - A management textbook: Part 1 present historical perspective; supply and demand for air transportation; route structure; product offering.
148 p umt 12/06/2023 10 0
Từ khóa: Airline operations and management, Airline operations, Route structure;, Product offering, Demand for air transportation
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