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Ebook Marketing: An Introduction (Canadian 6th Edition)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
737 p umt 21/06/2023 33 0
Từ khóa: Marketing an introduction, Creating and capturing customer value, Company and marketing strategy, Sustainable marketing social, Brand strategy and management
Ebook Marketing: An Introduction (Thirteenth edition): Part 2
Ebook Marketing: An Introduction (Thirteenth edition): Part 2 presents the following content: Retailing and wholesaling, personal selling and sales promotion, direct, online, social media, and mobile marketing, the global marketplace,... and other contents. Invite you to refer.
383 p umt 12/12/2022 8 0
Từ khóa: Marketing an introduction, Mobile marketing, The global marketplace, Social media, Sales promotion, Sustainable marketing
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