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Ebook Global Marketing: Phần 2

As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.

Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global Market Entry Strategies, Global marketing mix, Global marketing channels, Global marketing communications decisions

357 p tvs_umt 13/06/2023 20 0

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