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Ebook Global marketing (9th ed): Part 2
Ebook Global marketing (9th ed): Part 2 includes contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 23/03/2024 14 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Ebook Global marketing (5/E): Part 2
(BQ) Part 2 book “Global marketing” has contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.
448 p umt 13/06/2023 7 0
Từ khóa: Global marketing, Export modes, Intermediate entry modes, Hierarchical modes, International sourcing decisions, Communication decisions, Pricing decisions
Ebook Global marketing (9/E): Part 2
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 13/06/2023 11 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Ebook Global marketing management (5th edition): Part 2
Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
396 p umt 12/06/2023 7 0
Từ khóa: Global marketing management, Marketing management, Global pricing, The world consumer, Marketing strategies, Global logistics
Ebook Transportation: A global supply chain perspective (Ninth edition): Part 1
Ebook Transportation: A global supply chain perspective (Ninth edition): Part 1 presents the following content: Transportation and the economy, transportation technology and systems, costing and pricing for transportation, motor carriers,... and other contents.
220 p umt 12/12/2022 45 0
Từ khóa: Transportation technology, Pricing for transportation, Motor carriers, A global supply chain perspective, Global supply chains
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