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Ebook Marketing management - a relationship approach (2nd edition): Part 2
Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
379 p umt 13/06/2023 27 0
Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions
Ebook Principles of supply chain management (3rd edition): Part 2
Ebook Principles of supply chain management (3rd edition): Part 2 presents the following content: Customer relationship management, global location decisions, service response logistics, supply chain process integration, performance measurement along the supply chain.
274 p umt 12/06/2023 6 0
Từ khóa: Supply chain management, Customer relationship management, Global location decisions, Service response logistics, Supply chain process integration, Performance measurement along
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