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Ebook Marketing management - a relationship approach (2nd edition): Part 2

Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.

Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions

379 p tvs_umt 13/06/2023 28 0

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