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Ebook International marketing (15/E): Part 1

Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.

Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment

366 p tvs_umt 13/06/2023 14 0

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