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Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p umt 22/08/2023 58 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook Supply chain logistics management: Part 1
Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...
301 p umt 21/07/2023 44 0
Từ khóa: Supply chain logistics management, Logistics management, Logistics in supply chain management, Customer accommodation, Market distribution strategy, Operational integration, Enterprise resource planning
Ebook "Principles of marketing" includes the following main contents: Marketing in a changing world; Marketing and society; social responsibility and marketing ethics; Strategic marketing planning;... We invite you to take a look at the content.
1036 p umt 21/06/2023 31 0
Từ khóa: Principles of marketing, Marketing in a changing world, Marketing and society, Social responsibility, Marketing ethics, Strategic marketing planning
Ebook Housing markets & planning policy
Ebook Housing markets & planning policy present the content: the housing problem; spatial structure of housing markets; understanding housing submarkets; dynamics of the housing market; planning for the housing market; planning policies and the market; conclusions and the way forward.
217 p umt 13/06/2023 16 0
Từ khóa: Housing markets, Planning policy, Housing markets and planning policy, Housing problem, Spatial structure of housing markets, Planning for the housing market
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 19 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p umt 02/03/2023 15 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1 presents the following content: Differing perspectives on quality, quality theory, strategic quality planning, the voice of the customer, the voice of the market,...
263 p umt 13/12/2022 47 0
Từ khóa: Managing quality, Differing perspectives, Quality theory, Strategic quality planning, The market
Ebook Marketing (10th edition): Part 1
Part 2 book "Marketing" presents the following content: An overview of marketing; strategic planning for competitive advantage, ethics and social responsibility, the marketing environment, developing a global vision, consumer decision making; business marketing, segmenting and targeting markets,...and other contents.
404 p umt 13/12/2022 121 0
Từ khóa: Strategic planning, Competitive advantage, Social responsibility, The marketing environment, Consumer decision making, Business marketing, Targeting markets
Ebook Marketing (10th edition): Part 2
Part 2 book "Marketing" presents the following content: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.
337 p umt 13/12/2022 18 0
Từ khóa: Marketing channels, Supply chain management, Promotional planning, Public relations, Sales promotion, Personal selling, Pricing concepts, Setting the right price
Ebook Marketing - Real people, real choices (9/E): Part 1
Part 1 book “Marketing - Real people, real choices” has contents: Welcome to the world of marke ting - create and deliver value; global, ethical, and sustainable marketing; strategic market planning; market research,… and other contents.
258 p umt 13/12/2022 29 0
Từ khóa: Deliver value, Strategic market planning, Market research, Sustainable marketing, Marketing analytics, Business markets
Ebook Human resource management (13th edition): Part 1
Ebook Human resource management (13th edition): part 1 presents the following content: Human resource management in organizations, strategic hr management and planning, equal employment opportunity, human resource planning and retention, recruiting and labor markets,...and other contents.
345 p umt 12/12/2022 23 0
Từ khóa: Human resource management, Human resource management in organizations, Strategic HR management, Equal employment opportunity, Human resource planning, Recruiting and labor markets
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p umt 09/12/2022 32 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
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