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Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p umt 26/01/2024 4 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Advertising - Theory (Third edition): Part 2
Continued part 1, part 2 Advertising - Theory (Third edition) has contents: Print advertising, digital interactive media, media planning and buying, out of home, direct mail, and promotional products, broadcast, cable, digital, and satellite media - television and radio,... and other contents. Invite you to refer.
270 p umt 13/12/2022 12 0
Từ khóa: Satellite media, Print advertising, Digital interactive media, Media planning, Satellite media, Promotional products
Ebook Marketing (10th edition): Part 2
Part 2 book "Marketing" presents the following content: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.
337 p umt 13/12/2022 18 0
Từ khóa: Marketing channels, Supply chain management, Promotional planning, Public relations, Sales promotion, Personal selling, Pricing concepts, Setting the right price
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