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Ebook Marketing: An Introduction (Canadian 6th Edition)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
737 p umt 21/06/2023 32 0
Từ khóa: Marketing an introduction, Creating and capturing customer value, Company and marketing strategy, Sustainable marketing social, Brand strategy and management
Ebook Sustainability in logistics and supply chain management: Part 1
Ebook Sustainability in logistics and supply chain management: Part 2 presents the following content: Closed-loop supply chains forcradle to cradle products; building sustainability into the value co creation in supply chains; social media effect on sustainable products purchase; market barrier integrated approach for manufacturing footprint decision support,...and other contents.
161 p umt 12/06/2023 11 0
Từ khóa: Sustainability in logistics, Supply chain management, Closed-Loop supply chains forcradle, Manufacturing footprint decision support, Market barrier integrated approach
Ebook Marketing - Real people, real choices (9/E): Part 1
Part 1 book “Marketing - Real people, real choices” has contents: Welcome to the world of marke ting - create and deliver value; global, ethical, and sustainable marketing; strategic market planning; market research,… and other contents.
258 p umt 13/12/2022 28 0
Từ khóa: Deliver value, Strategic market planning, Market research, Sustainable marketing, Marketing analytics, Business markets
Ebook Marketing: An Introduction (Thirteenth edition): Part 2
Ebook Marketing: An Introduction (Thirteenth edition): Part 2 presents the following content: Retailing and wholesaling, personal selling and sales promotion, direct, online, social media, and mobile marketing, the global marketplace,... and other contents. Invite you to refer.
383 p umt 12/12/2022 7 0
Từ khóa: Marketing an introduction, Mobile marketing, The global marketplace, Social media, Sales promotion, Sustainable marketing
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