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Ebook Marketing: An Introduction (Thirteenth edition): Part 2
Ebook Marketing: An Introduction (Thirteenth edition): Part 2 presents the following content: Retailing and wholesaling, personal selling and sales promotion, direct, online, social media, and mobile marketing, the global marketplace,... and other contents. Invite you to refer.
383 p umt 12/12/2022 7 0
Từ khóa: Marketing an introduction, Mobile marketing, The global marketplace, Social media, Sales promotion, Sustainable marketing
Ebook Global marketing (4/E): Part 1 - Kate Gillespie
Ebook Global marketing (4/E): Part 2 presents the following content: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 12/12/2022 25 0
Từ khóa: Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri, Philip Cateora
Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 12/12/2022 46 0
Từ khóa: International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook Economics, real estate and the supply of land - Alan W. Evans
Ebook Economics, real estate and the supply of land present the content: the market for land and property; land values, rents and demand; coping with changes in demand; market efficiency the property market; market inefficiency causes and consequences...
274 p umt 12/12/2022 20 0
Từ khóa: Real estate and the supply of land, Real estate, Supply of land, Coping with changes in demand, Market efficiency, Property market
Ebook Real estate investing - Market analysis, valuation techniques, and risk management
Ebook "Real estate investing - Market analysis, valuation techniques, and risk management" present the content introduces the basic features of the real estate market. This is an imperfect highly segmented market. The segmentation is derived from the characteristics of traded goods. In order to understand the trend in the different submarkets, the following paragraphs analyse the trend patterns of stakeholders involved in the sale or purchase...
214 p umt 12/12/2022 13 0
Từ khóa: Real estate investing, Market analysis, Valuation techniques, Risk management, The market research, Investment strategies
Ebook Real estate principles - A value approach (5/e): Part 1
The following will be discussed in the ebook Real estate principles - A value approach (5/e): part 1 has contents: the nature of real estate and real estate market, legal foundations to value, conveying real property interests, government controls and real estate markets, market determinants of value, valuation using the income approach,…
335 p umt 12/12/2022 36 0
Từ khóa: Real estate principles, Legal foundations to value, Conveying real property interests, Government controls, Market determinants, Valuation using the income approach
Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
Ebook Advanced Theory and Practice in Sport Marketing: Part 1
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
225 p umt 11/12/2022 10 0
Từ khóa: Advanced Theory, Sport Marketing, Marketing thể thao, Tiếp thị thể thao, Quảng cáo thể thao, Truyền thông thể thao
Ebook Advanced Theory and Practice in Sport Marketing: Part 2
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
245 p umt 11/12/2022 13 0
Từ khóa: Advanced Theory, Sport Marketing, Marketing thể thao, Tiếp thị thể thao, Quảng cáo thể thao, Kinh tế thể thao
Ebook Marketing 5.0: Technology for humanity - Part 1
Ebook Marketing 5.0: Technology for humanity - Part 1 presents the following content: Chapter 1 Welcome to Marketing 5.0: Technology for Humanity; Chapter 2 Generation gap: marketing to baby boomers, X, Y, Z, and alpha; Chapter 3 Prosperity polarization: creating inclusivity and sustainability for society; Chapter 4 Digital divide: making tech personal, social, and experiential; Chapter 5 The digital-ready organization: one strategy doesn’t...
140 p umt 09/12/2022 33 0
Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Prosperity polarization, Human-like technologies, The digital-ready organization
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1 presents the following content: Chapter 1: Power shifts to the connected customers; Chapter 2: The paradoxes of marketing to connected customers; Chapter 3: The influential digital subcultures; Chapter 4: Marketing 4.0 in the digital economy; Chapter 5: The new customer path; Chapter 6: Marketing productivity metrics; Chapter 7: Industry archetypes and best practices.
126 p umt 09/12/2022 20 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Connected customers, The paradoxes of marketing
Ebook Marketing 3.0: From products to customers to the human spirit - Part 1
Ebook Marketing 3.0: From products to customers to the human spirit - Part 1 presents the following content: Chapter one: welcome to marketing 3.0, chapter two: future model for marketing 3.0, chapter three: marketing the mission to the consumers, chapter four: marketing the values to the employees, chapter five: marketing the values to the channel partners, chapter six: marketing the vision to the shareholders.
136 p umt 09/12/2022 22 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Future model for marketing 3.0, Marketing the values to the employees, Channel partners
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