Tài liệu Thư viện số

Danh mục TaiLieu.VN

Ebook Marketing management - a relationship approach (2nd edition): Part 1

Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.

Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning

318 p tvs_umt 13/06/2023 19 0

Bình luận