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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211 p umt 20/04/2024 8 0
Từ khóa: Ebook International business, International business, International financial markets, International monetary system, International strategy, Managing entry modes
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook Global marketing management (5th edition): Part 1
Part 1 book "Global marketing management" has contents: Globalization imperative, economic environment, financial environment, global cultural environment and buying behavior, political and legal environment, global marketing research, global segmentation and positioning,...and other contents.
355 p umt 12/06/2023 14 0
Từ khóa: Global marketing management, Marketing management, Globalization imperative, Economic environment, Financial environment, Global cultural environment
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 27 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Ebook International business (4th edition): Part 2
(BQ) Part 2 ebook "International business" has contents: Marketing strategy, human resource management strategy, political risk and negotiation strategies, international financial management, corporate strategy and national competitiveness, emerging economies, ethics and the natural environment,...and other contents.
355 p umt 12/12/2022 20 0
Từ khóa: International business, Marketing strategy, Human resource management strategy, Negotiation strategies, International financial management, Corporate strategy
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p umt 09/12/2022 28 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
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