Ebook Small business management: Entrepreneurship and beyond - Part 2

Ebook Small business management: Entrepreneurship and beyond - Part 2 presents the following content: Chapter 11 small business marketing: strategy and research; chapter 12 small business marketing: product; chapter 13 small business marketing: place; chapter 14 small business marketing: price and promotion; chapter 15 international small business; chapter 16 professional small business management; chapter 17 human resource management; chapter 18 operations management.