- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Global marketing (Fourth edition): Part 1
Ebook Global marketing (Fourth edition): Part 1 includes contents: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p umt 22/08/2023 56 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook Global marketing (5/E): Part 1
(BQ) Part 1 book “Global marketing” has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process,… and other contents.
353 p umt 13/06/2023 16 0
Từ khóa: Global marketing, Internationalization theories, Global marketing research, the political and economic environment, The sociocultural environment
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 13 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook Global marketing (9/E): Part 1
(BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.
316 p umt 13/06/2023 9 0
Từ khóa: The global economic environment, The global trade environment, Global marketing, Cultural environments, Market research, Information systems
Ebook Global marketing management (5th edition): Part 2
Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
396 p umt 12/06/2023 8 0
Từ khóa: Global marketing management, Marketing management, Global pricing, The world consumer, Marketing strategies, Global logistics
Ebook Contemporary marketing (15th edition): Part 1
Part 1 book "Contemporary marketing" has contents: Strategic planning in contemporary marketing; the marketing environment, ethics, and social responsibility; consumer behavior; business to business (b2b) marketing, global marketing,...and other contents.
448 p umt 13/12/2022 20 0
Từ khóa: Contemporary marketing, The marketing environment, Social responsibility, Consumer behavior, Global marketing, Service strategies
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p umt 12/12/2022 29 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
Ebook Marketing: An Introduction (Thirteenth edition): Part 2
Ebook Marketing: An Introduction (Thirteenth edition): Part 2 presents the following content: Retailing and wholesaling, personal selling and sales promotion, direct, online, social media, and mobile marketing, the global marketplace,... and other contents. Invite you to refer.
383 p umt 12/12/2022 7 0
Từ khóa: Marketing an introduction, Mobile marketing, The global marketplace, Social media, Sales promotion, Sustainable marketing
Ebook Global marketing (4/E): Part 1 - Kate Gillespie
Ebook Global marketing (4/E): Part 2 presents the following content: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 12/12/2022 25 0
Từ khóa: Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
Đăng nhập
Bộ sưu tập nổi bật