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Ebook Marketing and Football: An international perspective - Michel Desbordes
Football is played all over the world, and universal marketing tools are necessary in order for it to be profitable. However, it is interesting to wonder whether marketing is the same in every country or whether there are cultural differences that imply the need to adapt the marketing policies of the clubs and leagues. This is the key question of this book, which gathers seventeen contributions from first-class researchers involved in soccer...
545 p umt 12/12/2022 17 0
Từ khóa: Sport Marketing, Ebook Marketing and Football, Marketing football in Europe, Dedicated football marketing, European football market
Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
Ebook Advanced Theory and Practice in Sport Marketing: Part 1
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
225 p umt 11/12/2022 10 0
Từ khóa: Advanced Theory, Sport Marketing, Marketing thể thao, Tiếp thị thể thao, Quảng cáo thể thao, Truyền thông thể thao
Ebook Advanced Theory and Practice in Sport Marketing: Part 2
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
245 p umt 11/12/2022 13 0
Từ khóa: Advanced Theory, Sport Marketing, Marketing thể thao, Tiếp thị thể thao, Quảng cáo thể thao, Kinh tế thể thao
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