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Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p umt 13/06/2023 21 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 19 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook Global marketing (5/E): Part 1
(BQ) Part 1 book “Global marketing” has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process,… and other contents.
353 p umt 13/06/2023 16 0
Từ khóa: Global marketing, Internationalization theories, Global marketing research, the political and economic environment, The sociocultural environment
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 14 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook Global marketing (9/E): Part 1
(BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.
316 p umt 13/06/2023 9 0
Từ khóa: The global economic environment, The global trade environment, Global marketing, Cultural environments, Market research, Information systems
Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2
The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Chapter 9: Direct-response television; Chapter 10: Direct-response radio; Chapter 11: Telemarketing; Chapter 12: Joint ventures; Chapter 13: Event marketing; Chapter 14: Public relations; Chapter 15: The incredible power of a multi-channel campaign; Conclusion: Smoking at smoking at Joe’s; Appendix:...
155 p umt 13/06/2023 12 0
Từ khóa: Ebook Changing the Channel, Changing the Channel, Direct-response television, Direct-response radio, Event marketing, Public relations
Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 1
The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Introduction: Shopping for homes shopping for homes Chapter 1: Marketing in the twenty-first century; Chapter 2: “DRM” “DRM” and “MCM”; Chapter 3: Direct-response online marketing; Chapter 4: Social media; Chapter 5: Search engine marketing; Chapter 6: Teleconferences; Chapter 7: Direct mail;...
149 p umt 13/06/2023 11 0
Từ khóa: Ebook Changing the Channel, Changing the Channel, Online marketing, Social media, Direct-response online marketing, Search engine marketing
Ebook Global marketing management (5th edition): Part 2
Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
396 p umt 12/06/2023 8 0
Từ khóa: Global marketing management, Marketing management, Global pricing, The world consumer, Marketing strategies, Global logistics
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 28 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Bài giảng Marketing ngân hàng: Bài 1 - ThS. Lê Ngọc Lưu Quang
Bài giảng Marketing ngân hàng: Bài 1 Tổng quan về marketing ngân hàng, cung cấp cho người học những kiến thức như: Vai trò của Marketing ngân hàng; Chức năng của Marketing ngân hàng; Đặc điểm của Marketing ngân hàng; Cơ cấu tổ chức bộ phận Marketing. Mời các bạn cùng tham khảo!
58 p umt 23/05/2023 28 0
Từ khóa: Bài giảng Marketing ngân hàng, Marketing ngân hàng, Đặc điểm của Marketing ngân hàng, Thế cạnh tranh của ngân hàng, Hoạt động kinh doanh ngân hàng
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p umt 02/03/2023 15 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook The marketing book: Part 2
Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling...
552 p umt 02/03/2023 18 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Managing the marketing mix, Sales management, Sales promotion
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