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Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p umt 13/06/2023 22 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
Ebook Marketing - Real people, real choices (9/E): Part 2
Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strategy, advertising and sales promotion,… and other contents.
339 p umt 13/12/2022 29 0
Từ khóa: Real people, Real choices, New product development, Product management, Marketing math, Determine the distribution strategy
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