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Ebook Sales management: Analysis and decision making (6th edition) - Part 1
Part 1 of ebook "Sales management: Analysis and decision making" provides readers with contents including: changing world of sales management; describing the personal selling function; sales careers; defining the strategic role of the sales function; organizational strategies and the sales function; developing the salesforce; directing the salesforce;...
265 p umt 23/12/2023 14 0
Từ khóa: Sales management, Sales executive panel, Sales management process, Sales management trends, Personal selling function, Combination sales jobs, Customer relationship management
Ebook Sales management: Analysis and decision making (6th edition) - Part 2
Continued part 1, part 2 of ebook "Sales management: Analysis and decision making" provides readers with contents including: determining salesforce effectiveness and performance; evaluating the effectiveness of the organization; evaluating the performance of salespeople; key issues in evaluating and controlling salesperson performance;...
200 p umt 23/12/2023 15 0
Từ khóa: Sales management, Sales executive panel, Sales organization audit, Making sales management decisions, Evaluating the performance of salespeople, Salesperson job satisfaction
Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 1
Part 1 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: personal selling and marketing strategy; sales management and the business enterprise; sales management, personal selling, and salesmanship; setting personal-selling objectives; determining sales-related marketing policies; formulating personal- selling strategy; organizing the sales effort; the effective sales...
244 p umt 22/11/2023 14 0
Từ khóa: Sales and distribution management, Sales management, Buyer-seller dyads, Personal-selling objectives, Sales forecasting methods, Sales-related marketing policies, Formulating personal- selling strategy
Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 2
Continued part 1, part 2 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: sales force management; sales personnel management; recruitment and selection; sales training; motivating sales personnel; compensating sales personnel; managing expenses of sales personnel; sales meetings and sales contests; controlling sales personnel, evaluating and supervising; controlling the...
370 p umt 22/11/2023 12 0
Từ khóa: Sales and distribution management, Sales management, Sales personnel management, The prerecruiting reservoir, Building sales training programs, Motivating sales personnel, Compensating sales personnel
Ebook Global supply chain management and international logistics: Part 1 - Alan E. Branch
Part 1 of ebook "Global supply chain management and international logistics" provides readers with contents including: role of the supply chain; factors and challenges driving logistics and supply chain management; export sales contract; constituents of the export sales contract continued; constituents of the international purchasing/procurement system; selecting the international logistics operator;...
93 p umt 23/10/2023 35 1
Từ khóa: Global supply chain management, International logistics, Alan E. Branch, Role of the supply chain, Supply chain management, Export sales contract, International purchasing/procurement system
Ebook The marketing book: Part 2
Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling...
552 p umt 02/03/2023 17 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Managing the marketing mix, Sales management, Sales promotion
Ebook Marketing (10th edition): Part 2
Part 2 book "Marketing" presents the following content: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.
337 p umt 13/12/2022 18 0
Từ khóa: Marketing channels, Supply chain management, Promotional planning, Public relations, Sales promotion, Personal selling, Pricing concepts, Setting the right price
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
358 p umt 13/12/2022 13 0
Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
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