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Ebook Global marketing management (5th edition): Part 1
Part 1 book "Global marketing management" has contents: Globalization imperative, economic environment, financial environment, global cultural environment and buying behavior, political and legal environment, global marketing research, global segmentation and positioning,...and other contents.
355 p umt 12/06/2023 14 0
Từ khóa: Global marketing management, Marketing management, Globalization imperative, Economic environment, Financial environment, Global cultural environment
Ebook Global marketing management (5th edition): Part 2
Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
396 p umt 12/06/2023 8 0
Từ khóa: Global marketing management, Marketing management, Global pricing, The world consumer, Marketing strategies, Global logistics
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 28 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Ebook Sustainability in logistics and supply chain management: Part 1
Ebook Sustainability in logistics and supply chain management: Part 2 presents the following content: Closed-loop supply chains forcradle to cradle products; building sustainability into the value co creation in supply chains; social media effect on sustainable products purchase; market barrier integrated approach for manufacturing footprint decision support,...and other contents.
161 p umt 12/06/2023 12 0
Từ khóa: Sustainability in logistics, Supply chain management, Closed-Loop supply chains forcradle, Manufacturing footprint decision support, Market barrier integrated approach
Ebook The marketing book: Part 2
Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling...
552 p umt 02/03/2023 18 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Managing the marketing mix, Sales management, Sales promotion
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1 presents the following content: Differing perspectives on quality, quality theory, strategic quality planning, the voice of the customer, the voice of the market,...
263 p umt 13/12/2022 47 0
Từ khóa: Managing quality, Differing perspectives, Quality theory, Strategic quality planning, The market
Ebook Marketing (10th edition): Part 2
Part 2 book "Marketing" presents the following content: marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.
337 p umt 13/12/2022 18 0
Từ khóa: Marketing channels, Supply chain management, Promotional planning, Public relations, Sales promotion, Personal selling, Pricing concepts, Setting the right price
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
358 p umt 13/12/2022 13 0
Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
Ebook Principles of marketing (7/e): Part 1
Part 1 book “Principles of marketing” presents the following content: Company and marketing strategy - partnering to build customer engagement, value and relationships; analysing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behaviour,… and other contents.
336 p umt 13/12/2022 29 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Principles of marketing (7/e): Part 2
Part 2 book “Principles of marketing” presents the following content: retailing and wholesaling, advertising and public relations, advertising and public relations, direct, online, social media and mobile marketing, the global marketplace, social responsibility and ethics,… and other contents.
364 p umt 13/12/2022 34 0
Từ khóa: Marketing strategy, Build customer engagement, The marketing environment, Managing marketing information, Customer insights, Buyer behaviour, Consumer markets
Ebook Marketing - Real people, real choices (9/E): Part 2
Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strategy, advertising and sales promotion,… and other contents.
339 p umt 13/12/2022 29 0
Từ khóa: Real people, Real choices, New product development, Product management, Marketing math, Determine the distribution strategy
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 12 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
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