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Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p umt 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Microeconomics (8th ed.) - Robert S. Pindyck & Daniel L. Rubinfeld
This book "Ebook Microeconomics (8th ed.)" that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials...
771 p umt 21/06/2023 51 0
Từ khóa: Ebook Microeconomics, Markets and prices, Competitive Markets, Market structure and competitive strategy, Market failure, General equilibrium and economic efficiency
Ebook Khác biệt hay là chết: Phần 2
Ebook Khác biệt hay là chết: Phần 2 gồm có những nội dung chính sau: Chương 12 tính dẫn đầu là một cách khác biệt hóa, chương 13 kế thừa là một ý tưởng khác biệt, chương 14 sản phẩm đặc biệt là một ý tưởng khác biệt hóa, chương 15 được ưa chuộng là một ý tưởng khác biệt hóa, chương 16 làm sao để một sản phẩm là một ý tưởng khác...
74 p umt 13/06/2023 26 0
Từ khóa: Khác biêt hay là chết, Ebook Khác biêt hay là chết, Differentiate or Die, Sách marketing, Ý tưởng khác biệt, Khác biệt hóa
Ebook Khác biệt hay là chết: Phần 1
Ebook Khác biệt hay là chết: Phần 1 gồm có những chương nội dung chính sau: Chương 1 đế chế của sự lựa chọn, chương 2 dù điều gì đã xẩy ra cho đề nghị bán độc quyền (USP), chương 3 tái tạo lại đề nghị bán độc quyền, chương 4 khách hàng/chất lượng hiếm khi là những ý tưởng khác biệt hoá, chương 5 sáng tạo không phải là một ý tưởng để...
82 p umt 13/06/2023 18 0
Từ khóa: Khác biêt hay là chết, Ebook Khác biêt hay là chết, Differentiate or Die, Sách marketing, Ý tưởng khác biệt, Khác biệt hóa, Ý tưởng kinh doanh
Ebook Global Marketing: Phần 2
As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.
357 p umt 13/06/2023 20 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global Market Entry Strategies, Global marketing mix, Global marketing channels, Global marketing communications decisions
Ebook Global Marketing: Phần 2
Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.
315 p umt 13/06/2023 11 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global trade environment, Cultural Environments, Global Information Systems
Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2
The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Chapter 9: Direct-response television; Chapter 10: Direct-response radio; Chapter 11: Telemarketing; Chapter 12: Joint ventures; Chapter 13: Event marketing; Chapter 14: Public relations; Chapter 15: The incredible power of a multi-channel campaign; Conclusion: Smoking at smoking at Joe’s; Appendix:...
155 p umt 13/06/2023 12 0
Từ khóa: Ebook Changing the Channel, Changing the Channel, Direct-response television, Direct-response radio, Event marketing, Public relations
Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 1
The main contents of "Ebook Changing the Channel: 12 easy ways to make millions for your business - Part 2" include all of the following: Introduction: Shopping for homes shopping for homes Chapter 1: Marketing in the twenty-first century; Chapter 2: “DRM” “DRM” and “MCM”; Chapter 3: Direct-response online marketing; Chapter 4: Social media; Chapter 5: Search engine marketing; Chapter 6: Teleconferences; Chapter 7: Direct mail;...
149 p umt 13/06/2023 11 0
Từ khóa: Ebook Changing the Channel, Changing the Channel, Online marketing, Social media, Direct-response online marketing, Search engine marketing
Ebook The marketing book: Part 1
Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: Everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: Process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour,...
323 p umt 02/03/2023 15 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Relationship marketing, Marketing strategy, Strategic marketing planning
Ebook The marketing book: Part 2
Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling...
552 p umt 02/03/2023 18 0
Từ khóa: The marketing book, Ebook The marketing book, Postmodern marketing, Managing the marketing mix, Sales management, Sales promotion
Ebook Small business management: Entrepreneurship and beyond - Part 2
Ebook Small business management: Entrepreneurship and beyond - Part 2 presents the following content: Chapter 11 small business marketing: strategy and research; chapter 12 small business marketing: product; chapter 13 small business marketing: place; chapter 14 small business marketing: price and promotion; chapter 15 international small business; chapter 16 professional small business management; chapter 17 human resource management; chapter...
244 p umt 12/12/2022 31 0
Từ khóa: Ebook Small business management, Small business management, Small business, Small business marketing, Professional small business management, Human resource management
Ebook Marketing and Football: An international perspective - Michel Desbordes
Football is played all over the world, and universal marketing tools are necessary in order for it to be profitable. However, it is interesting to wonder whether marketing is the same in every country or whether there are cultural differences that imply the need to adapt the marketing policies of the clubs and leagues. This is the key question of this book, which gathers seventeen contributions from first-class researchers involved in soccer...
545 p umt 12/12/2022 17 0
Từ khóa: Sport Marketing, Ebook Marketing and Football, Marketing football in Europe, Dedicated football marketing, European football market
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