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Ebook Global Marketing: Phần 2

Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.

Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global trade environment, Cultural Environments, Global Information Systems

315 p tvs_umt 13/06/2023 11 0

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