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Ebook Marketing and Football: An international perspective - Michel Desbordes

Football is played all over the world, and universal marketing tools are necessary in order for it to be profitable. However, it is interesting to wonder whether marketing is the same in every country or whether there are cultural differences that imply the need to adapt the marketing policies of the clubs and leagues. This is the key question of this book, which gathers seventeen contributions from first-class researchers involved in soccer marketing in Europe, North America, South America and Asia. A detailed description of the structure of the book follows: Part 1: Marketing football in Europe; part 2: The development of dedicated football marketing in the rest of the world.

Từ khóa: Sport Marketing, Ebook Marketing and Football, Marketing football in Europe, Dedicated football marketing, European football market

545 p tvs_umt 12/12/2022 17 0

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