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Ebook Marketing and Football: An international perspective - Michel Desbordes
Football is played all over the world, and universal marketing tools are necessary in order for it to be profitable. However, it is interesting to wonder whether marketing is the same in every country or whether there are cultural differences that imply the need to adapt the marketing policies of the clubs and leagues. This is the key question of this book, which gathers seventeen contributions from first-class researchers involved in soccer...
545 p umt 12/12/2022 17 0
Từ khóa: Sport Marketing, Ebook Marketing and Football, Marketing football in Europe, Dedicated football marketing, European football market
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